January 2022

Adobe Illustrator

“Wholesome Roots” is an up-and-coming brand started by nutritional therapist, Jordanne Schwandt. Her main goal in this business is to help others with their balance between a healthy body and mind. Anyone looking to dive deeper into their nutritional and holistic nature with the help and expertise of a dietician, Jordanne is your woman!

During the design process of this logo, I researched and incorporated different herbs into the symbol based on their meanings and healing properties. I then arranged them into a bouquet to give more balance to the symbol itself when combined with the word-mark. Creating a variety of styles and color variations for this logo was necessary to ensure proper product and packaging designs are cohesive in the future.